The person behind
the process

Luca Lanza

Partner & Consultancy Practice Director @ Kettydo+

Luca managed Ana directly

She brings a rare combination of deep sensitivity to Design Thinking and a genuinely innovative mindset, which allows her to approach even the most complex innovation design contexts with both creativity and clarity.

What makes her especially valuable is her ability to combine strategic thinking with a strong human touch: her empathy is not only natural, but also intentional and structured, and this makes her exceptionally effective in understanding people, navigating complexity, and shaping meaningful solutions.

Rüya Akyol

Founder at Ruya Akyol Studio

Rüya and Ana studied together

One of the qualities that stands out the most is their determination. Whatever goal they set, they pursue it with focus and persistence. They are also an incredibly fast thinker, able to quickly understand situations and come up with effective solutions.

Ana is highly motivated and brings great energy into everything they do. Their drive and commitment are contagious, making them a valuable presence in any team or environment.

Elena Sisti

Tourism Entrepreneur

Elena was Ana's client

I hired Ana Falcao as a freelance Service Designer on the Maptya project, and her contribution was truly impactful. She brought strong tools and methodologies into the project, guiding us through the creation of a service blueprint that became a key foundation for the development of our startup service.

Her approach to one-to-one interviews was insightful and helped uncover valuable user needs. Ana also collaborated seamlessly with the technology team, ensuring continuity from design to implementation through a very collaborative and structured approach.

I would highly recommend her to any team looking for a skilled, reliable, and thoughtful service designer.