Deep dives into impact
Global Loyalty Ecosystem — Lavazza
Co-designed the international rollout of Lavazza's loyalty ecosystem from Italy to UK and France. Deep customer research, persona-based segmentation, and gamified engagement that scaled across markets.
Data-Driven Loyalty Ecosystem — Vivi Energia
Led the end-to-end research and service design of a loyalty ecosystem for an Italian energy provider. Transformed a low-engagement program into a strategic platform connecting emotional engagement, behavioral data, and customer loyalty.
Data-Driven Brand Strategy — Skipper / Zuegg
Human-centered research and co-design to evaluate partnerships and define a 2025 brand strategy connecting Skipper with younger audiences through nature, outdoor living, and social impact.
Food-Delivery Expansion — Zomato Portugal
Collaborated as freelance business designer to help Zomato reposition in Portugal post-pandemic. The project led to the creation of DIG-IN — a new localized brand and service concept for the Portuguese food-delivery market.
Fashion Loyalty & Community — Pinko
Co-designed PINKO SOCIETY — a new loyalty and engagement platform merging membership, community, and emotional value for a premium Italian fashion brand, connecting Millennials and Gen Z beyond the purchase moment.
Knowledge-Based Social Economy — Symbio
Co-designed Symbio — an open-source social economy prototype connecting FabLabs, public services, and local communities through knowledge sharing. Created the FabCoin, a 3D-printed physical token tested at vending machines, bike-sharing stations, and peer-to-peer exchanges. Combined mixed-media prototyping, futures scenario design, and a scalable ecosystem integrating open data and cryptocurrency concepts.
Humans Helping Humans — HHH
Conducted ethnographic field research with Syrian refugees in Berlin to map the systemic disconnect between people with needs and people with capacity to help. Designed a peer-to-peer app connecting Locals and Newcomers through language profiles and task matching, built on a futures narrative framework — from Help to Empathy, Socialization, Belonging, and Stability. Partnered with SINGA Deutschland.